Style + Design

Happy National Color Day

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Yes, we know it’s not exactly an official national day. There will be no time off from work, no presents, not even a parade. But we couldn’t resist the opportunity to celebrate color when we saw the social media buzz around this creative holiday. After all, the timing couldn’t be better, falling right on the heels of our Color Cosmetics launch. Those observing this playful day are taking a moment to embrace the emotional aspects of color—the meaning behind the shades and how they make you feel. But whether you believe in the power of that perfect true red or pink puts you in a romantic mood, we know one thing to be true: A world full of color is one happy world.

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Beauty

The Making of:
COLOR COSMETICS

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“For our new Color Cosmetics Collection, we set out to create carefully curated, timeless shades for the ultimate makeup wardrobe,” says Christy Coleman, our Head of Creative Design. “We didn’t want to just churn out fifty ‘fashion’ shades that looked cool in compacts but weren’t wearable.” This translates to ultra-flattering, intuitive color that works for all skin tones—and real women’s lives, not just runway models’. We’ve really taken the guesswork out of both shade selection and application with this edited collection: four eye shadow duos, three blush duos, three eye pencils, three brow pencils, two bronzers, five new brushes, and two new lip shades.

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Well & Aware

What Cosmetics Companies Won’t Tell You About
Heavy Metals

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Exposure to heavy metals in cosmetics is an important piece of the environmental health puzzle. For the most part, cosmetics companies are not intentionally using heavy metals as ingredients in their products. However, heavy metals are frequently found in makeup because they contaminate the colorants that companies use. Whether those colorants are natural ingredients that come from the earth (where heavy metals are present at random and may attach to the intentionally mined ingredients), or whether they are synthetic, heavy metal contamination seems to be common in a wide range of makeup products.

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Home + Entertaining

Buying Guide:
Halloween Candy

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With Halloween comes excitement, creativity, a sense of community…and sugar. This candy-centric holiday aside, we’re already apparently swimming in sugar: According to the U.S. Department of Agriculture, sugar consumption in the United States increased by nearly 40% between 1950 and 2000. Health professionals are asking us to drastically reduce our intake in light of the obesity epidemic, with the latest guidelines from the World Health Organization suggesting that adults eat less than 25 grams of sugar each day. To put this in context, there may be over 30 grams of sugar in just one typical 20-ounce sports drink.

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Well & Aware

Beautycounter Brand Ambassador
Christine Gardner
Tells Us Her Story

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Over the past seven years, a driving passion in my life has been to educate myself, my friends, my family, and my community about environmental health. My “ah-ha” moment came when I found out that one of my favorite Saturday afternoon outings to the nail salon with my young daughter was placing her in harm’s way. I had absolutely no idea.

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Well & Aware

HELP US SUPPORT
Breast Cancer Prevention

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One in Eight.

This is the number of women who will be diagnosed with breast cancer in the U.S. Fifty years ago this figure was 1 in 20 women. The rates of breast cancer are on the rise, with a 40% increase in diagnosis between 1973 and 1998. These figures are nothing short of alarming. Perhaps even more troubling, there are a lot of unanswered questions about why someone may get breast cancer in the first place; of the women who develop breast cancer, only about 10% carry a gene for the disease.

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Well & Aware

10 THINGS
You Didn’t Know About the Personal Care Industry and
Our Health

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We often find that people are shocked when we tell the Beautycounter story. They assume, understandably, that the personal care industry is regulated, but that’s just not the case. Here, Founder and CEO Gregg Renfrew takes us through 10 things you didn’t know about our health and the products that we use every day. She believes that we all deserve better—in fact, this belief is at the core of everything we do here at Beautycounter, and why our products are developed on a foundation of safety and transparency.

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Style + Design

READY, SET, FALL:
Your Ultimate Skin Renewal Trio

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Just like your favorite anywhere, anytime denim, certain skin care products not only multitask masterfully, but help you transition seamlessly from one season to the next. Coming out of an oppressive summer when you may have gotten some (hopefully unintentional) sun exposure that dehydrated and dulled your complexion, it’s now the ideal time to focus on moisturizing and firming in preparation for the colder months ahead.

Christy Coleman, our Head of Creative Design and a fashion and celebrity makeup artist, has selected the perfect fall essentials trio to help with this transition. Plus, knowing that these products contain safe ingredients is as comforting as any well-worn pair of jeans.

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Style + Design

Christy Coleman’s Insider
Towel Tips

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When we found out that Christy Coleman, our Head of Creative Design and a fashion and celebrity makeup artist, often packs her own towels when she travels, we just had to hear why. “Often, hotels use harsh detergents and bleach, which tend to remain in the fibers and not completely wash out—plus the towels are usually dyed,” says Christy. “I think it’s very important to use the cleanest detergent I can find and organic cotton textiles. I also use the towels I pack to wrap something breakable in my luggage, so the towels do double duty!”

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Well & Aware

Head of Health & Safety Mia Davis on Endocrine Disruptors

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Hormone, or endocrine, disruptors are chemicals that potentially interfere with the body’s endocrine system. The endocrine system is extraordinarily complex and important—it regulates mood, growth and development, tissue function, metabolism, sexual function and reproductive processes. Some chemicals mimic a natural hormone and thereby fool the body into responding; a false cue like this could result in the body producing more estrogen, which in turn could lead to breast cancer. Other disruptors block the effects of a needed hormone, or cause overproduction or underproduction of hormones (for example, an overactive or underactive thyroid).

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