Beauty

Make the Most of Mascara Remover

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At the end of a long day, the last thing you want to do is spend extra time taking off your mascara and other makeup. To streamline and speed up your nightly regimen, a multitasking product—one that whisks away residue and impurities, and pampers your skin—just might be the solution. Check out our three gentle cleansers, designed to thoroughly remove Lengthening Mascara and provide a host of other complexion-caring benefits.

SHOP REMOVERS ❯

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Beauty

How We Made the Impossible Mascara

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Since Beautycounter launched in 2013, developing a safer mascara has been on our to-do list, and we’ve been determined to get it right. That’s why our brand-new Lengthening Mascara took more than three years to make. Three years of rejecting harmful ingredients often found in mainstream mascaras. Three years of researching better options that wouldn’t sacrifice performance—a common thread in other “clean” mascaras. And three years of refining the formula until it delivered the results we wanted: dramatically long, defined lashes. In large part thanks to our unparalleled Ingredient Selection Process, here’s how we achieved the impossible.

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Beauty

Found: The Best Colors for Your Skin Tone

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Customized to work for every skin tone, the Beautycounter 3-Minute Face is a simple solution for anyone looking for a flattering everyday beauty routine that uses safer products. Each collection curates our makeup must-haves in shades customized to naturally complement any complexion. Find out which lip and blush colors best suit your skin tone—and why Christy Coleman, our Head of Innovation, hand-picked them for your collection. #3MinuteFace

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The Makers, Well & Aware

12 Things We Wish We Knew Before We Had Kids

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While many of you know me as a CEO and entrepreneur, my most important job is being a mom. During preparations for our baby line launch, I asked the Beautycounter team to share stories of their early days as parents. Some of these stories made us laugh, and others reminded me of what I wish I’d known then. I hope some of these tips help to make the early days a bit better and safer, for you and your baby.
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Beautycounter Founder & CEO

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Well & Aware

Beautycounter Is Three! Help Us Celebrate Today

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Three years ago, Beautycounter’s mission to get safe products into the hands of everyone was born. From the start, we wanted to make safer skin care and cosmetics that performed better than the products you had come to trust. As if that wasn’t a big enough goal, we’ve also made it our mission to push for reform in the outdated beauty industry. In our third year, we’ve made some serious strides—including our team’s visit to Washington, D.C., last fall, where we hosted a congressional briefing and met with Senate offices to tell our Beautycounter story and the need for change.

We may be celebrating our third birthday, but instead of balloons, we’d love better beauty laws. In lieu of cake, we request change. And rather than presents, we want all products made without potentially harmful ingredients. We’d love for you to celebrate our anniversary by joining us in asking Congress to prioritize safe beauty. Click the link below to see how you can help our important movement.

JOIN US NOW

Beauty

#MakeupMonday Tip: How to Get a Seamless Finish

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A subtle glow? In. A greasy face? Not so much. That brings us to today’s #MakeupMonday episode, where our Head of Innovation, Christy Coleman, is demonstrating how to apply a mattifying powder to reduce the appearance of shine, pores, and fine lines. The result is an even, seamless, and natural-looking veil.

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Well & Aware

Inside Beautycounter’s Mission to Reform the Beauty Industry

At Beautycounter, we work just as hard to champion progress in the personal care industry as we do to create our own safer, high-performing products. That’s why our team visited Washington, D.C., last fall to host a congressional briefing and discuss beauty industry reform with our country’s leaders. “We wanted to send a really clear message to say now is the time for Congress to take on safe skin care,” explains Lindsay Dahl, our Director of Policy & Partnerships. Watch the video below to get an inside perspective on our important trip to Capitol Hill. When you’ve finished watching, share this with your friends and encourage them to join our movement for better beauty.

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Beauty

#MakeupMonday Tip: How to Achieve a Flawless Complexion

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Properly applied foundation is the key to a flawless face—after all, it provides a canvas for the rest of your makeup. That’s why our Head of Innovation, Christy Coleman, is demonstrating how to get seamless, effortless coverage in this week’s installment of our #MakeupMonday video series.

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Beauty

#MakeupMonday Tip: How to Erase Your Under-Eye Circles

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Whether genetics or late nights are to blame for your under-eye imperfections, banishing those dark circles is the quickest way to look well rested. In today’s installment of our #MakeupMonday video series, our Head of Innovation, Christy Coleman, reveals her technique for cleverly concealing under-eye shadows and unwanted imperfections.

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