Two Effortless Summer Makeup Looks


That effortless summer glow is inescapable this time of year, and fortunately, the right makeup combination can help you achieve it at home. To prove how simple it is, earlier this week we asked celebrity and fashion makeup artist, and Beautycounter Head of Innovation Christy Coleman to come up with two easy-to-replicate summer looks that accentuate a person’s natural beauty. Fielding some of the women in our office and using our safer line of cosmetics, she definitely delivered—see the photo proof and step-by-step instructions for each style below.

The Look:”No Makeup” Makeup

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Kelly C., human to a mischievous 4-year-old pug.


1. Using the Retractable Complexion Coverage Brush, apply Tint Skin Foundation or, for lighter coverage, Dew Skin Tinted Moisturizer (no brush needed for this one).

2. Using your fingers, apply Color Pinch Cream Blusher in Caramel to your cheeks and lips, and then dab it onto your eyelids.

3. Apply Lip Gloss in Buff or, for a slightly pinker lip, Lip Gloss in Peony.

4. Finish your look with a few sweeps of Lengthening Mascara for beautifully defined lashes.



1. Retractable Complexion Coverage Brush

2. Tint Skin Foundation or Dew Skin Tinted Moisturizer

3. Color Pinch Cream Blusher in Caramel

4. Lengthening Mascara

5. Lip Gloss in Buff

The Look: Fresh-Faced Glow

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Melissa C., mother to one adorable 3-year-old boy.


1. Using the Retractable Complexion Coverage Brush, apply Tint Skin Foundation or, for lighter coverage, Dew Skin Tinted Moisturizer (no brush needed for this one).

2. Sweep Color Contour Matte Bronzer onto your forehead, cheeks, and jawline with the Angled Blush Brush for a natural contour.

3. Generously apply Lip Sheer in Coral for bright, beautiful lips that enhance your summer glow.


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1. Retractable Complexion Coverage Brush

2. Angled Blush Brush

3. Tint Skin Foundation or Dew Skin Tinted Moisturizer

4. Color Contour Matte Bronzer (NO.2)

5. Lip Sheer in Coral

Well & Aware

Demystifying the Myths of Summer Sun Exposure


Summer translates into longer days and warmer weather, both of which usually lead to more sun exposure. While you probably already know that spending time in the sun increases your skin’s risk of premature aging and cancer, there’s more you can do to protect yourself when you’re armed with the right information. We’ve demystified the top myths about summer sun protection, so read on to learn how you can keep yourself safer both on and off the beach.
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Beach Waves and 3 Other Classic Looks You Can Accomplish With Just Sea Salt Spray


Salt sprays instantly bring to mind messy, textured beach waves—which are just one of the hairstyles our multipurpose Sea Salt Spray can achieve. Infused with Himalayan pink salt, red algae extract, and clay, our long-lasting formula is designed to work for a variety of styling techniques on both damp and dry hair. Plus, we’ve ensured our spray is made without any synthetic fragrances or PEGs—two ingredients commonly found in similar products. Read on for four step-by-step looks you can try using our Sea Salt Spray.

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Nude Announcement


It is with great excitement that we announce Counter Brands, LLC, parent company of Beautycounter, has acquired the worldwide assets of NUDE Skin Care, Inc. and NUDE Brands, Ltd. founded by Ali Hewson, the wife of musician and social activist, Bono.

As a result of this deal, and their genuine interest in our products and mission, Bono will join the company as an investor and Ms. Hewson will join the Board of Directors of Counter Brands, LLC. Similar to our partnership with Target, this validation from such respected public figures will lead to increased brand awareness and client base. We are thrilled to have them join our team.

The synergy between our two companies – from mission to ingredient selection process – makes NUDE a logical and compelling addition to our growing brand portfolio. We believe that incredible things are possible for our business and our unwavering advocacy work in D.C.

For the foreseeable future, the Beautycounter and NUDE lines will exist as they do today.


8 Reasons to Try Our New Purifying Charcoal Mask


If your skin needs a serious detox, charcoal might be the perfect solution. That’s why it’s the star ingredient in our newly launched Purifying Charcoal Mask. The multitasking mask works to gently exfoliate, draw out impurities, and soothe as well as improve skin’s overall condition by refining the appearance of pores and increasing elasticity. Read on for eight reasons you need to try this product for brighter, clearer skin.

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Must-Haves for a Safer Summer


Summer should be as easy and carefree as the long days ahead. That’s why this month, we’re bringing you a safer summer series to help protect you and your family’s health all season long. Our first installment? An introduction to high-performing products that leave you to enjoy fun in the sun worry-free. That means on-the-go makeup, skincare designed for a sun-kissed complexion, and other multitaskers—all of which have passed Beautycounter’s rigorous five-step Ingredient Selection Process.


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Make the Most of Mascara Remover


At the end of a long day, the last thing you want to do is spend extra time taking off your mascara and other makeup. To streamline and speed up your nightly regimen, a multitasking product—one that whisks away residue and impurities, and pampers your skin—just might be the solution. Check out our three gentle cleansers, designed to thoroughly remove Lengthening Mascara and provide a host of other complexion-caring benefits.


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How We Made the Impossible Mascara


Since Beautycounter launched in 2013, developing a safer mascara has been on our to-do list, and we’ve been determined to get it right. That’s why our brand-new Lengthening Mascara took more than three years to make. Three years of rejecting harmful ingredients often found in mainstream mascaras. Three years of researching better options that wouldn’t sacrifice performance—a common thread in other “clean” mascaras. And three years of refining the formula until it delivered the results we wanted: dramatically long, defined lashes. In large part thanks to our unparalleled Ingredient Selection Process, here’s how we achieved the impossible.

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Found: The Best Colors for Your Skin Tone


Customized to work for every skin tone, the Beautycounter 3-Minute Face is a simple solution for anyone looking for a flattering everyday beauty routine that uses safer products. Each collection curates our makeup must-haves in shades customized to naturally complement any complexion. Find out which lip and blush colors best suit your skin tone—and why Christy Coleman, our Head of Innovation, hand-picked them for your collection. #3MinuteFace

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