“I don’t want to mask anyone’s face with heavy foundation,” says Christy Coleman, our Head of Creative Design and fashion and celebrity makeup artist. “I love being able to see the skin.” Christy’s goal in developing Tint Skin was to create a safe, lightweight face makeup that would enhance a woman’s natural radiance in a totally unique formula: a tinted moisturizer that could also act as a buildable foundation by slightly tweaking your application technique.
Genetically modified organisms (GMOs) have been making headlines since the early 2000s, when concerns over the growing use of GM plants in food and consumer goods began to mount. The debate about GMOs revolves around their risks versus their benefits; proponents of GM plants cite increased crop yields and lower costs, but others cite risks to human health and the environment. Currently, there is no real consensus on GM safety among governments, legislators or the scientific community at large.
Your dish detergent needs to be a true workhorse—effectively cleaning grease and grime while making an unpleasant task as tolerable as possible. And, of course, it shouldn’t be too much to ask that it’s actually safe for you and the environment. Most soaps used for hand washing dishes are liquid, so they contain water. When a product contains water, it must use a preservative to prevent the growth of microorganisms. If a brand lists water as an ingredient but not a preservative (usually methylisothizolinone or phenoxyethanol), something is amiss. Unfortunately, it’s really common for companies to hide ingredients used in fragrances, dyes and even some of the main ingredients like surfactants, which make products foam. (Read how they get away with this, here.)
“To create any look, you need to start with the perfect canvas,” says Christy Coleman, our Head of Creative Design and fashion and celebrity makeup artist. For that canvas, try our game-changing Tint Skin Complexion Coverage—it’s lightweight and hydrating like a moisturizer but can also perform like a foundation if you slightly tweak your application technique.
Our mission is to get safe products into the hands of everyone. We do not sacrifice on product safety or performance, and that is what sets us apart.
We get a lot of questions about ingredients, including: “How can you have safe products if you use some synthetic ingredients?” People are understandably confused about the difference between ingredient “safety” and ingredient “source.”
When they first met at a Beautycounter Social, Kristin Brady and Alison Ellsworth didn’t realize that they’d soon be close friends—after all, they don’t even live in the same state. But Alison became Kristin’s mentor, and has been helping her build her business ever since. Alison—who also has a FT job in corporate America, is a mother of two, and a personal trainer—first found Beautycounter because she was looking for options for her kids and her husband, who has a history of invasive melanoma. Meanwhile, Kristin, who left her job in the fashion industry to become a health coach, was looking for options to recommend to her clients. Together, they’re part of one of Beautycounter’s fastest growing teams. See their story below.
When Christy Coleman, Head of Creative Design, set about to develop the Beautycounter Lip Sheers, she had a very specific set of criteria in mind: She wanted ultra-flattering shades that would work with any skin tone; a conditioning, barely-there formula that would never feel heavy; the perfect sheerness, so that women could layer it on for deeper pigment or apply just the tiniest amount of color. With that end goal in mind, she spent 24 months refining the formula and the color.
Stephanie Eolin, a Beautycounter Consultant (who you may recognize from our homepage) who joined the company at the very beginning—became Beautycounter’s first Managing Director in less than a month. The former registered nurse, who used to spend 50 to 60 hours a week at her job (with totally unpredictable hours) has found a new freedom in the Direct Selling world—and given her family a lot of choices in the process.
Contrary to what many might believe, oils are actually perfect for warmer weather, as they’re lighter than a majority of creams. In short: They’re the perfect addition to any summer beauty routine, particularly when they’re derived from pure plant oils (like Beautycounter’s Lustro Body and Face Oils. A tiny drop will absorb instantly and seamlessly to bring out the glow in every skin type, smoothing fine lines and wrinkles and soothing parched, dehydrated skin in the process. The end result: Plump and radiant skin that feels nourished, healed, and hydrated. We asked our Head of Creative Design, Christy Coleman, for some tips on using Lustro Body Oil and Lustro Face Oils during the summer months.
Jenn Indra, a former teacher and aerobics instructor, is making big waves as a Consultant at Beautycounter—hers is one of the fastest growing businesses. The California-based, fashion-loving Indra, a wife and mother to a six-year-old boy, was always a Whole Foods shopper, but could never find products that she was legitimately thrilled to display on her vanity. Until she met Beautycounter.