Beauty

Found: The Best Colors for Your Skin Tone

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Customized to work for every skin tone, the Beautycounter 3-Minute Face is a simple solution for anyone looking for a flattering everyday beauty routine that uses safer products. Each collection curates our makeup must-haves in shades customized to naturally complement any complexion. Find out which lip and blush colors best suit your skin tone—and why Christy Coleman, our Head of Innovation, hand-picked them for your collection. #3MinuteFace

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The Makers, Well & Aware

12 Things We Wish We Knew Before We Had Kids

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While many of you know me as a CEO and entrepreneur, my most important job is being a mom. During preparations for our baby line launch, I asked the Beautycounter team to share stories of their early days as parents. Some of these stories made us laugh, and others reminded me of what I wish I’d known then. I hope some of these tips help to make the early days a bit better and safer, for you and your baby.
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Beautycounter Founder & CEO

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Well & Aware

Beautycounter Is Three! Help Us Celebrate Today

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Three years ago, Beautycounter’s mission to get safe products into the hands of everyone was born. From the start, we wanted to make safer skin care and cosmetics that performed better than the products you had come to trust. As if that wasn’t a big enough goal, we’ve also made it our mission to push for reform in the outdated beauty industry. In our third year, we’ve made some serious strides—including our team’s visit to Washington, D.C., last fall, where we hosted a congressional briefing and met with Senate offices to tell our Beautycounter story and the need for change.

We may be celebrating our third birthday, but instead of balloons, we’d love better beauty laws. In lieu of cake, we request change. And rather than presents, we want all products made without potentially harmful ingredients. We’d love for you to celebrate our anniversary by joining us in asking Congress to prioritize safe beauty. Click the link below to see how you can help our important movement.

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Beauty

#MakeupMonday Tip: How to Get a Seamless Finish

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A subtle glow? In. A greasy face? Not so much. That brings us to today’s #MakeupMonday episode, where our Head of Innovation, Christy Coleman, is demonstrating how to apply a mattifying powder to reduce the appearance of shine, pores, and fine lines. The result is an even, seamless, and natural-looking veil.

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Well & Aware

Inside Beautycounter’s Mission to Reform the Beauty Industry

At Beautycounter, we work just as hard to champion progress in the personal care industry as we do to create our own safer, high-performing products. That’s why our team visited Washington, D.C., last fall to host a congressional briefing and discuss beauty industry reform with our country’s leaders. “We wanted to send a really clear message to say now is the time for Congress to take on safe skin care,” explains Lindsay Dahl, our Director of Policy & Partnerships. Watch the video below to get an inside perspective on our important trip to Capitol Hill. When you’ve finished watching, share this with your friends and encourage them to join our movement for better beauty.

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Beauty

#MakeupMonday Tip: How to Achieve a Flawless Complexion

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Properly applied foundation is the key to a flawless face—after all, it provides a canvas for the rest of your makeup. That’s why our Head of Innovation, Christy Coleman, is demonstrating how to get seamless, effortless coverage in this week’s installment of our #MakeupMonday video series.

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Beauty

#MakeupMonday Tip: How to Erase Your Under-Eye Circles

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Whether genetics or late nights are to blame for your under-eye imperfections, banishing those dark circles is the quickest way to look well rested. In today’s installment of our #MakeupMonday video series, our Head of Innovation, Christy Coleman, reveals her technique for cleverly concealing under-eye shadows and unwanted imperfections.

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Beauty

Why Our Reds Are Safer

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The last thing you should worry about on Valentine’s Day is whether your red lip is safe to wear—and staying put all night. That’s why we spent years making our Lip Sheer in Scarlet, aiming for a safer formula with a rich, long-lasting color payoff.

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Beauty

#MakeupMonday Tip: How to Instantly Brighten Your Eyes

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Every Monday during the month of February, we’re sharing a brand-new episode of our #MakeupMonday video series, where you’ll learn an easy makeup trick from our Head of Innovation, Christy Coleman. This week, Christy is demonstrating how to brighten your eyes for a more youthful look. The only products you need? Our Color Shade Eye Duo in Pearl/Champagne, which we’ve extensively tested for heavy metals, and our Precision Brush, which is made with soft, animal hair-free taklon bristles and designed for perfectly precise application. Watch the video below and follow Christy’s steps to instantly wake up your eyes.

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