Face it, what’s in your facial cleanser really does matter! You wouldn’t want to remove the ‘bad stuff’ (makeup, dead skin, sweat and dirt), and then rub harmful ingredients from your face wash back into your clean skin. The skin on your face is thin and delicate, effectively absorbing whatever it comes into contact with. That’s why it’s important to be mindful of the ingredients you’re putting on your face and to always choose safer, cleaner formulas.

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Gift Guide: Favorites You’ll Love (And Love to Give)


The holidays are fast approaching! Have you made your gift-giving list yet? As excited as we get about making wish lists, we think there’s definitely something to the saying that it’s better to give than to receive. Every holiday season at Beautycounter, our staff gets so excited about who is going to get what because it means we get to share what we love with the ones we love—beautiful, effective, safer products. This year, we’ve upped the ante with a holiday shop filled with gorgeous gift sets for everyone on your list, all wrapped up in festive ruby-red packaging. To make it easier for you, our staff reviewed all of their favorite, most giftable products and compiled their own list of cleaner cosmetics and skin care for everyone on your list. So, without further adieu, we give you the Beautycounter Gift Guide. Happy gifting!

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A Letter From Gregg To The Hill: Current Practices in the Beauty Industry

Gregg Renfrew in D.C.

Today, Beautycounter CEO Gregg Renfrew attended the U.S. Senate Committee on Health, Education, Labor & Pensions (HELP) hearing, Exploring Current Practices in Cosmetic Development and Safety. Beautycounter sent the letter below to offer our perspectives on the significant challenges safer and natural beauty brands face, and to once again call for dramatically increased regulation of cosmetic ingredients. While there is still much work to be done, we are taking great steps toward our mission of getting safer products into the hands of everyone. Together, we can accomplish anything.

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6 Reasons Why You Need This Do-it-all Balm in Your Life


The days are getting shorter, the air crisper, and, inevitably, our skin drier. As much as we love the turning of the season, this is the time of year when we find ourselves scrambling to drench our skin with as much moisture as possible, and fast—holiday travels are just around the corner and airplane travel + winter make for the worst skin-drying combo. Lately, we’ve been turning to our Cleansing Balm a lot. Packed with nourishing butters, oils, and vitamins, it’s a best-selling facial cleanser and makeup-remover for good reason. But we’ve found plenty of other uses for its ultra-hydrating super powers, too. Try these six surprising ways to get the most out of your Cleansing Balm and beat the cold.

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#BCforTarget: Top 9 Pics from Beautycounter’s Launch at Target

Gregg at Target

To say it’s been an exciting time here at Beautycounter would be an understatement. Last Monday, we launched our Limited Edition Beautycounter for Target Collection in 1,500 Target stores across the U.S. and online at, and it’s been a total whirlwind ever since. “We wanted the Target guests to have the best of what Beautycounter has to offer,” Gregg Renfrew said. “I hope that the Target guest walks away, first and foremost, realizing that we are a company on a mission to get safer products into the hands of everyone. I want people to be empowered with information about the need for safer ingredients, and know that there’s an opportunity to build businesses and create entrepreneurs on the Beautycounter platform.”

So if you haven’t already, drop into your nearest Target store and check out the collection before it’s gone!

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30 Days of Charcoal: Take the Spa Challenge


For one month, we’re detoxing with the beauty darling of the moment, charcoal—and we want you to join us! Take the 30-Day Spa Challenge alongside the Beautycounter Team and post your progress along the way. We’ve created a simple, 4-week routine for you to follow that includes our favorite deep-cleansing classics, including the charcoal mask and cleansing bar. For 15 minutes a day, tops, enjoy a spa-grade facial treatment and reap the complexion-clearing benefits.

When used regularly, mineral-rich charcoal delivers a deep, purifying clean that nourishes, soothes and refines the skin. Absorbent yet non-drying, it draws out impurities and toxins, leaving a brighter, clearer and more even complexion. Like all of our products, our charcoal mask and cleansing bar are sourced with safer ingredients vetted by our rigorous Ingredient Selection Process.

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Step-By-Step Nourishing Skin Care Routine


Because seriously, who doesn’t want healthy skin that looks amazing without makeup? To help you let your true radiance shine through, we’ve put together an effective nourishing skin care routine that’s also super easy… And the best part is, we did it with cleaner, safer products. Our Nourishing Face Collection helps cleanse, hydrate, and perfect any (literally any) skin type. Once you try it, you’ll probably want to make this your new daily ritual!

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The Ultimate Guide to Non-Touring


Avoid over-defined lines and take on the Non-Touring trend this season! What’s Non-Touring? It’s all about highlighting fresh, bright skin for a diffused, natural look. Boost your bronzer for long-lasting golden radiance and a fresh-from-vacation glow. Apply Bronzer subtly to the outside of the face for bit of warmth and leave the center of your face powder free for a dewy glow. Ready to try out the look? Read below!

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7 Ways To Wear Berry Lips


This trend of the moment is taking beauty books by storm: a luscious, berry lip that flatters every skin tone. Make the most of this sleek color trend with our NEW Lip Gloss in Fig. Being on trend doesn’t mean that you have to sacrifice quality or safety—we are committed to designing stylish, safer beauty products. Not sure how to mix and match with this new color? Check out our favorite Fig pairings (full application directions in the chart below):

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Two Effortless Summer Makeup Looks


That effortless summer glow is inescapable this time of year, and fortunately, the right makeup combination can help you achieve it at home. To prove how simple it is, earlier this week we asked celebrity and fashion makeup artist, and Beautycounter Head of Innovation Christy Coleman to come up with two easy-to-replicate summer looks that accentuate a person’s natural beauty. Fielding some of the women in our office and using our safer line of cosmetics, she definitely delivered—see the photo proof and step-by-step instructions for each style below.

The Look:”No Makeup” Makeup

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Kelly C., human to a mischievous 4-year-old pug.


1. Using the Retractable Complexion Coverage Brush, apply Tint Skin Foundation or, for lighter coverage, Dew Skin Tinted Moisturizer (no brush needed for this one).

2. Using your fingers, apply Color Pinch Cream Blusher in Caramel to your cheeks and lips, and then dab it onto your eyelids.

3. Apply Lip Gloss in Buff or, for a slightly pinker lip, Lip Gloss in Peony.

4. Finish your look with a few sweeps of Lengthening Mascara for beautifully defined lashes.



1. Retractable Complexion Coverage Brush

2. Tint Skin Foundation or Dew Skin Tinted Moisturizer

3. Color Pinch Cream Blusher in Caramel

4. Lengthening Mascara

5. Lip Gloss in Buff

The Look: Fresh-Faced Glow

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Melissa C., mother to one adorable 3-year-old boy.


1. Using the Retractable Complexion Coverage Brush, apply Tint Skin Foundation or, for lighter coverage, Dew Skin Tinted Moisturizer (no brush needed for this one).

2. Sweep Color Contour Matte Bronzer onto your forehead, cheeks, and jawline with the Angled Blush Brush for a natural contour.

3. Generously apply Lip Sheer in Coral for bright, beautiful lips that enhance your summer glow.


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1. Retractable Complexion Coverage Brush

2. Angled Blush Brush

3. Tint Skin Foundation or Dew Skin Tinted Moisturizer

4. Color Contour Matte Bronzer (NO.2)

5. Lip Sheer in Coral