Wandering down the beauty aisle, you’re likely to see words like “organic” or “chemical-free” on your mascara or body wash labels. They match your healthy lifestyle, so you’re good, right? Actually, it may not be that simple.
Because of major loopholes in U.S. federal law, cosmetics brands are able to boldly make claims like “natural” and “non-toxic” without proper regulations, so most of these terms end up becoming meaningless. This is known as greenwashing.