Well & Aware

Beautycounter
Goes to Washington

Beautycounter-Washington

Get safe products into the hands of everyone.

We’ve stayed true to our mission from the start, working day after day to get safe products into the hands of everyone. As a social-mission company, we want to provide safe and beautiful products and we want to change the broken system that allows harmful ingredients in the products we use every single day.

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Home + Entertaining, Well & Aware

Buying Guide: Safer Food Storage

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Just like us, our food is on the road a lot during the holiday season—whether that’s traveling to a family dinner where everyone’s eagerly awaiting your signature dish or back home in the form of your favorite leftovers. And it certainly takes the fun out of holiday meals if you’re left worrying whether your containers are leaching chemicals into Aunt Sadie’s homemade stuffing.

Many portable food containers are made of plastic, and as you may have heard, there are potential health concerns with some plastic materials. So, we’ve broken down container options by category, offering the safest materials available and covering the pros and cons of each, plus relevant brands to purchase.

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Beauty, Style + Design

The 7 Most Wearable New Beauty Trends

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The Spring 2015 runway shows in New York, London, Milan, and Paris wrapped up this past month, following four weeks of the usual spectacular theatrics and inspiring looks. But which trends actually work for real life, as opposed to this fantasy world? Here, we’ve selected our favorite, most wearable runway looks; unlike the clothes themselves, there’s no need to wait until next spring to test-drive these new trends.

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Well & Aware

Beautycounter’s Long And Winding Heavy Metal Journey

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LEAD.


It’s probably the heavy metal you’ve heard about the most. It was removed from gasoline and house paint in the 1970s, which was a great victory for public health: As lead levels in our bodies went down, kids’ IQs went up and violent crime dropped. But lead and other heavy metals are not gone from our lives. They are hiding in things as varied as house dust, car emissions, cigarettes, food, metal belt buckles, kids’ backpacks, and makeup.

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Well & Aware

Beautycounter Puts Our Mission into Action at Healthy Child Healthy World’s MOM ON A MISSION Gala

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All the stars came out on Wednesday night—and in all fields, from Hollywood and the music industry to medicine and environmental activism. They turned out in droves to shine their spotlight on a single, critical mission: to help make the world a healthier, safer place for children. We were honored to be among them as a program sponsor at Healthy Child Healthy World’s Mom on a Mission gala, an annual event designed to help raise money and awareness for a cause close to our hearts.

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Style + Design

Happy National Color Day

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Yes, we know it’s not exactly an official national day. There will be no time off from work, no presents, not even a parade. But we couldn’t resist the opportunity to celebrate color when we saw the social media buzz around this creative holiday. After all, the timing couldn’t be better, falling right on the heels of our Color Cosmetics launch. Those observing this playful day are taking a moment to embrace the emotional aspects of color—the meaning behind the shades and how they make you feel. But whether you believe in the power of that perfect true red or pink puts you in a romantic mood, we know one thing to be true: A world full of color is one happy world.

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Beauty

The Making of:
COLOR COSMETICS

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“For our new Color Cosmetics Collection, we set out to create carefully curated, timeless shades for the ultimate makeup wardrobe,” says Christy Coleman, our Head of Creative Design. “We didn’t want to just churn out fifty ‘fashion’ shades that looked cool in compacts but weren’t wearable.” This translates to ultra-flattering, intuitive color that works for all skin tones—and real women’s lives, not just runway models’. We’ve really taken the guesswork out of both shade selection and application with this edited collection: four eye shadow duos, three blush duos, three eye pencils, three brow pencils, two bronzers, five new brushes, and two new lip shades.

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Well & Aware

What Cosmetics Companies Won’t Tell You About
Heavy Metals

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Exposure to heavy metals in cosmetics is an important piece of the environmental health puzzle. For the most part, cosmetics companies are not intentionally using heavy metals as ingredients in their products. However, heavy metals are frequently found in makeup because they contaminate the colorants that companies use. Whether those colorants are natural ingredients that come from the earth (where heavy metals are present at random and may attach to the intentionally mined ingredients), or whether they are synthetic, heavy metal contamination seems to be common in a wide range of makeup products.

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Home + Entertaining

Buying Guide:
Halloween Candy

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With Halloween comes excitement, creativity, a sense of community…and sugar. This candy-centric holiday aside, we’re already apparently swimming in sugar: According to the U.S. Department of Agriculture, sugar consumption in the United States increased by nearly 40% between 1950 and 2000. Health professionals are asking us to drastically reduce our intake in light of the obesity epidemic, with the latest guidelines from the World Health Organization suggesting that adults eat less than 25 grams of sugar each day. To put this in context, there may be over 30 grams of sugar in just one typical 20-ounce sports drink.

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Well & Aware

Beautycounter Brand Ambassador
Christine Gardner
Tells Us Her Story

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Over the past seven years, a driving passion in my life has been to educate myself, my friends, my family, and my community about environmental health. My “ah-ha” moment came when I found out that one of my favorite Saturday afternoon outings to the nail salon with my young daughter was placing her in harm’s way. I had absolutely no idea.

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