As the years pass, your skin definitely changes, so it makes sense that your skin care routine should, too. This doesn’t mean you need to overhaul your beauty arsenal with a 20-step regimen (seriously, who has time for that?). But it does mean it’s a good idea to start weaving treatments into your core beauty regimen for firmer skin.
Somewhere between career moves and kids’ recitals, you may have noticed a change in your complexion. Battling pollution, shielding from sun rays, and warding off germs begins to take its toll by mid-30s. Skin cell turnover slows down, leaving skin prone to dullness. Collagen and elastin production tapers off, setting the stage for wrinkles. Hormones aren’t easing up, which can mean increased dryness, breakouts, and discoloration.
These are all signs that the skin’s natural protective barrier needs backup, which is where our new, advanced Beautycounter+ Plumping Collection comes into play. When worked into your existing preventative regimen, these targeted treatments help give your skin the replenishing boost it needs to stay healthy for years to come.
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STICK TO A CORE ROUTINE
Your daily routine should include a gentle face wash to cleanse, a toner and serum to prep, and day-and-night moisturizers to protect. Choose products that are lightweight, yet nutrient-dense and hydrating, like the Countertime Rejuvenating line which is formulated to help address the first signs of aging.
Get the most out of this first step with a cleansing, hydrating, and brightening multi-tasker like Cleansing Balm. Its intensely nourishing blend of oils and butters melts into skin to gently remove makeup and impurities, while vitamin C encourages a more radiant, even tone.
After cleansing, get your skin ready for moisture absorption with Rejuvenating Toning Pads. Rich in antioxidants, these skin-conditioning pads refine texture and help neutralize free radical damage (a key contributor to aging). Before moisturizing, massage Rejuvenating Radiance Serum all over your face and neck to further tone and load your skin with lightweight, easily absorbable hydration.
To seal it all in, layer on Rejuvenating Day Cream in the morning to soften, soothe, and increase elasticity. Finish with Rejuvenating Night Cream before bed to intensify the natural repair cycle for smoother, firmer, more hydrated skin by morning.
Don’t Avoid the Eye Area
This delicate area is the first to show signs of fatigue and dehydration. Give it extra attention with caffeine-infused Rejuvenating Eye Cream. Just a few dabs around the eyes every night can help reduce puffiness and diminish fine lines.
NOW YOU’RE READY TO TARGET & TREAT
With a consistent regimen in place, you’re ready to add the Beautycounter+ Plumping Collection. This mask, mist, and oil trio is specially formulated with replenishing peony root extract to restore moisture-depleted skin and improve elasticity for a firmer, more youthful appearance.
This nutrient-rich mask instantly gives skin a firmer, toned look. Kaolin clay, a natural ingredient trusted in beauty regimens for centuries, gently and deeply cleanses without overdrying. Along with peony root extract, which helps to smooth the skin, rye seed and konjac root extracts help improve skin structure and retain moisture for a firmer appearance. Use once or twice a week for a targeted dose of line-minimizing, skin-plumping restoration.
This revitalizing mist contains peony root and rye seed to help plump the skin and minimize the appearance of fine lines. Use it as the last step in your morning regimen to set your makeup, refresh throughout the day, and provide extra antioxidant protection.
A blend of seven pure plant oils, including fragrant jasmine and omega-rich argan, this oil helps smooth the appearance of fine lines. Unlike synthetic oils, which can sit on the surface of the skin, our oils absorb easily to deliver hydration to the deepest layers of the skin. At night, press and pat 4-6 drops directly onto your face and neck after Radiance Serum and mix one drop into your Eye Cream.