The Difference Between Essential Oils & Synthetic Fragrance

Smell is a wonderfully powerful sense. It can impact our mood or recall a long-dormant memory. It can be evocative or soothing, attractive or intriguing. That’s why so many beauty products are infused with fragrance… we’re drawn to enchanting aromas.

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Screening and Testing: The First Step to Better Beauty Products

Health and beauty… these two words have been joined so frequently they’ve become a singular phrase. We shop the health and beauty section at the store, and we order health and beauty products online. Manufacturers love to play up this pairing with ambiguous marketing language intended to foster consumer confidence in the safety of their products. But, the truth is there isn’t sufficient research on the health impact of many regularly used ingredients in personal care products. That means manufacturers must make their own judgements about the safety of a product.

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Controlling Contaminants in the Beauty Industry

Outdated and under-regulated in the US, the beauty industry is a crowded, confusing marketplace with many products and manufacturers making bold claims. It’s difficult to discern fact from fiction, and choose products that are both safer and effective. That’s why we make transparency and consumer education a top priority… it’s central to who we are at Beautycounter.

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How to Give Your Skin a Balancing Boost

You might think oily or combination skin is the trickiest type to work with, but it doesn’t have to be! With the right products and a solid regimen, it can be just as easy to manage and balance as other skin types. Some extra attention goes a long way to prevent and protect, so you can walk away looking more radiant.

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How To Give Your Skin Care Routine a Brightening Boost

You don’t need a 16-step skin care regimen, a weekly facial, or your dermatologist on speed dial to help keep your skin radiant. If dull skin or dark spots are your main concern, you’re going to love The Beautycounter+ Brightening Collection, a line of targeted treatments infused with skin-brightening vitamin C complex. All three products—a mask, mist, and oil—are specially formulated to enhance your existing skin care regimen. Incorporate them with the Nourishing Essential line to reveal a more radiant, even skin tone.

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How To Boost Your Skin Care Regimen For Firmer Skin

As the years pass, your skin definitely changes, so it makes sense that your skin care routine should, too. This doesn’t mean you need to overhaul your beauty arsenal with a 20-step regimen (seriously, who has time for that?). But it does mean it’s a good idea to start weaving treatments into your core beauty regimen for firmer skin.

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Greenwashing and What 5 Popular Terms on Beauty Products Actually Mean

Wandering down the beauty aisle, you’re likely to see words like “organic” or “chemical-free” on your mascara or body wash labels. They match your healthy lifestyle, so you’re good, right? Actually, it may not be that simple.

Because of major loopholes in U.S. federal law, cosmetics brands are able to boldly make claims like “natural” and “non-toxic” without proper regulations, so most of these terms end up becoming meaningless. This is known as greenwashing.

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Treat Your Baby to the Best

We’ve got some big news for little ones… Calming Diaper Rash Cream and a Classic Diaper Bag just arrived! Perfect for your baby’s delicate skin, the gentle non-nano zinc formula of our Diaper Rash Cream helps reduce and prevent redness, plus it’s safe to use with cloth diapers. And the Diaper Bag features a changing pad and lots of pockets so you can keep all your baby’s essentials together on the go!

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4 Makeup Tips to Weatherproof Your Looks

An amazing beauty routine doesn’t have to suffer in cold, humid, or rainy weather. Here are some tips to work around the weather and stay gorgeous without purchasing waterproof versions of your favorite products.

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