The Makers

Our New Science Director, Nicole Acevedo

Beautycounter is leading a movement for better beauty, putting performance and health first. We rigorously screen chemicals for safety, setting a new standard for high-performance, health-focused beauty products. That’s why we’re happy to introduce a new key member of our team, Science Director Nicole Acevedo.

Nicole Acevedo

Nicole brings to Beautycounter her expertise on the health risks of everyday exposure to endocrine-disrupting chemicals. She received her doctorate in molecular and integrative physiology from the University of Michigan. Physiologists study how organisms operate as systems, including how they respond to environmental factors. Nicole also worked as a clinical embryologist prior to returning to academia to study the effects of perinatal exposure to endocrine-disrupting chemicals on the development of adult reproductive systems.

As a reproductive and environmental health scientist, Nicole collaborated with both academic institutions and regulatory agencies to help identify best practices for hazard assessment of environmental chemical contaminants. Nicole works with the Environment, Health & Safety team to screen all potential ingredients for safety and to move forward groundbreaking ingredient research.


Beautycounter uses an exceptionally rigorous ingredient selection process to give our customers the greatest peace of mind possible. Developing it was not simple—but understanding it is:

1. Remove Intentionally

—Our Never List comprises more than 1500 questionable or harmful ingredients we do not use, no matter what.

2. Screen Rigorously

—Every ingredient we do use is screened using the best available science regarding specific hazards, like cancer, hormone disruption, and infertility.

3. Learn Constantly

—There are major data gaps on most cosmetic ingredients. We review emerging data and scientific journals every quarter, and even commission our own studies.

4. Source Conscientiously

—We use the best organic, sustainable, or synthetic ingredients that meet our high-performance and screening standards.

5. Share Transparently

—Information is the most important ingredient in any product purchase decision. We share every ingredient we use and test we conduct, helping you to choose wisely.