We’re serious about our mission—to get safer products into the hands of everyone—because we hope to ultimately help create a safer, healthier world. That’s why in addition to making those products, we do our best to incorporate environmental sustainability into our business decisions. In honor of Earth Day, we’re highlighting a few ways that show our commitment 365 days a year.
We’re a Certified BENEFIT Corporation
Beautycounter is part of a new wave of businesses, called Certified Benefit Corporations, dedicated to incorporating three factors into business decisions: people, planet, and profits. Most businesses base decisions on how their bottom line—or profits—would be affected. This new way of doing business pushes companies to focus on environmental impact (in addition to health, community, and worker protections) in daily operations. Becoming a Certified Benefit Corporation requires serious substantiation, and we consider it an honor to join the ranks of companies like Patagonia and Seventh Generation.
We Use Safer Ingredients for Our Bodies
and the Earth
The ingredients used in personal care products not only impact our health but also affect the environment, as products are washed down the drain and into our waterways. A great example of how we work to use safer ingredients for our bodies and the planet is our Gentle Exfoliator Polishing Cream—a face wash that actively exfoliates dry skin without the use of plastic microbeads. Plastic microbeads are commonly used in exfoliating body washes, toothpaste, and other personal care products and have become a large source of pollution in our lakes, rivers, and oceans. At Beautycounter we use jojoba esters to add exfoliating shine, which are sourced from the jojoba plant, biodegrade, and are non-toxic to the aquatic environment.
We Use Paper Cosmetic Compacts
We also use paper compacts for our pressed powder products like blush, eye shadow, and bronzer. Every compact is made from recycled paper, and if you cut off the mirror and remove the tray, the package is recyclable. Most conventional brands use styrene-based plastic compacts, which may contain harmful ingredients and add waste to landfills.
We have many sustainability efforts that we’re proud of at Beautycounter, from offsetting carbon emissions to reducing secondary and tertiary packaging when possible. Making sustainable choices when running a business isn’t always easy, and we have more work ahead, but we believe it’s the right thing to do.