Beautycounter
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Our Mission
To get safer products into the hands of everyone.
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Beauty Products Inspired by Real Life

CLEAN BEAUTY, SAFER SKINCARE, #BETTERBEAUTY
At Beautycounter, our mission is to get safer products into the hands of everyone. We want you to feel completely confident in your daily routine, so every one of our innovative and high-performing products is made with an industry-leading standard of safety. Our growing collection includes safer skin care, hair care, bath & body products, kids’ and babies’ products, anti-aging treatments, and high-performance makeup.
BEAUTY SHOULD BE GOOD FOR YOU
Trying to remember all the harmful ingredients out there isn’t easy (there are a lot), so we developed The Never List™, which now has more than 1,500 questionable chemicals in it—and they’re all prohibited from being used as ingredients in our formulas. This is our clean promise. We’ve also created an extensive ingredient selection process so that the products we sell meet our safety standards and create a superior end result.
Transparency is central to everything we do. We share every product ingredient (including known components of fragrances, flavors, and intentionally added preservatives.) Our Ingredient Glossary features a comprehensive list of the ingredients we use in our products. We choose the best ingredients that meet our safety and performance standards.
Working to get safer products into the hands of everyone isn’t always easy, but it’s important. We are committed to be the leader in safer skin care and clean cosmetics, because we all deserve better beauty.