Beautycounter
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You Deserve Better Beauty

For decades, we've trusted the beauty industry to have our best interests in mind. It doesn't.
Every day American families are exposed to harmful ingredients commonly found in the products they use on their skin. Beautycounter is working to change that. We are on a mission to get safer products into the hands of everyone.
Sign up to follow our advocacy efforts.

This Time, It's Personal

The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. There are more than 80,000 chemicals on the market today, many with no safety data whatsoever. This is particularly true of those used in the skin care and beauty industry.
We’re committed to a health and safety standard that goes well beyond what is required by U.S. law. Through The Never List™ and our 5-step ingredient selection process, we’ve prohibited the use of more than 1,500 questionable or harmful ingredients from use in Beautycounter formulas, so you can feel confident in the safety of our products and trust that they’re as effective and indulgent as any other luxe shampoo, lipstick, or oil in the market.

What You Need to Know

We believe cleaner, better beauty begins with telling you what’s in our products. By educating customers about harmful chemicals in beauty products and recommending safer alternatives whenever possible, we want to empower you to demand better from the beauty industry.
But true, lasting change happens where education and advocacy meet. Beautycounter tirelessly advocates for stricter guidelines and regulatory laws to shift the personal care industry away from harmful and questionable ingredients. You can join us today.

Join Our Movement

Sign up to follow along with all of our advocacy efforts. We’ll give you a behind-the-scenes look at the work we are doing to reform the cosmetics and personal care industry, and let you know how you can take action to advocate for better beauty.
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