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You Deserve Better Beauty

For decades, we've trusted the beauty industry to have our best interests in mind. It doesn't.
Every day American families are exposed to harmful ingredients commonly found in the products they use on their skin. Beautycounter is working to change that. We are on a mission to get safer products into the hands of everyone.
Sign up to follow our advocacy efforts.

Who knew lipstick could be revolutionary?

Get $10 off when you purchase two limited-edition Beautycounter Red lipsticks*. (One for you, one to share our mission with a friend.)
Join us to March Forth towards #betterbeauty and start a clean conversation. Here’s how:
Step 1 : Most importantly, text "BetterBeauty" to 52886 to urge Congress to pass more health-protective laws for the personal care industry.
Step 2 : Apply your Beautycounter Red Color Intense Lipstick.
Step 3 : Snap a selfie and post it to Instagram.
Step 4 : Tag three friends and ask them to advocate with you by texting "BetterBeauty" to 52886.
*Conditions apply.

What You Need to Know

We believe cleaner, better beauty begins with telling you what’s in our products. By educating customers about harmful chemicals in beauty products and recommending safer alternatives whenever possible, we want to empower you to demand better from the beauty industry.
But true, lasting change happens where education and advocacy meet. Beautycounter tirelessly advocates for stricter guidelines and regulatory laws to shift the personal care industry away from harmful and questionable ingredients. You can join us today.

Join Our Movement

Sign up to follow along with all of our advocacy efforts. We’ll give you a behind-the-scenes look at the work we are doing to reform the cosmetics and personal care industry, and let you know how you can take action to advocate for better beauty.
THANKS FOR JOINING THE MOVEMENT. YOU'LL BE RECEIVING AN EMAIL WITH MORE INFORMATION SHORTLY
YES, I ALSO WANT TO RECEIVE BEAUTYCOUNTER UPDATES ON PRODUCT LAUNCHES, EXCLUSIVE TIPS, AND SPECIAL OFFERS.