This Time, It's Personal
The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938. There are more than 80,000 chemicals on the market today, many with no safety data whatsoever. This is particularly true of those used in the skin care and beauty industry.
We’re committed to a health and safety standard that goes well beyond what is required by U.S. law. Through The Never List™ and our 5-step ingredient selection process, we’ve prohibited the use of more than 1,500 questionable or harmful ingredients from use in Beautycounter formulas, so you can feel confident in the safety of our products and trust that they’re as effective and indulgent as any other luxe shampoo, lipstick, or oil in the market.