Our Mission: To get safer products into the hands of everyone.
Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.
There are more than 80,000 chemicals on the market today. Many don't have any safety data. This is particularly true of those used in the skin care and beauty industry.
What's worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids' bodies every single day, day after day.
Certified B Corporation
In case you were wondering, the B in B Corporation stands for Benefit, and it means that, unlike the traditional corporate structure, we consider people, the planet, and profits. We use the power of business to help solve social and environmental problems by voluntarily meeting rigorous standards of transparency, accountability, and performance. Becoming a Certified B Corporation is a difficult accomplishment, and we did it right from the very beginning.
To be certified as a B Corporation, a brand must meet high standards of social and environmental performance, accountability, and transparency. We are pleased to participate in this growing community of more than 2,600 Certified B Corps from 50 countries and over 150 industries working together toward one unifying goal: to redefine success in business.
What makes Beautycounter a B Corp: safer products, sustainability, charitable giving, advocacy, and transparency. For example, we ban over 1,500 ingredients from our product formulations and we screen every potential ingredient for 23 health and safety endpoints, including information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.
We are proud to have been recently re-certified as a B Corporation with a score of 95—our highest rating ever and a 14-point jump from two years ago.