Clean Beauty. Make it your Business.

Beautycounter is an opportunity to build a financially rewarding business
while making a significant social impact for future generations. Yes, it’s possible.
  • Let's Do This

    Lipstick Meets Legacy

    This is bigger than a paycheck (although that’s nice, too). It’s about community, and momentum, and challenging the status quo. It’s about building a better future for yourself and those you love. It’s about being fearless in the pursuit of your best life.

    Side Hustle or Main Hustle? You’re the boss. You decide.

    When it comes to building your Beautycounter business, our platform empowers you to create a career that fits your lifestyle. We provide the framework you need to be as successful as you want to be—it’s all up to you.

    Our Clean Promise

    There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin-care and beauty industries. At Beautycounter, over 1,500 questionable ingredients are never used in our formulations.

    Take a chance. Walk the talk. We got you.

    We all have our reasons to get behind #betterbeauty—your story is enough. You’ll be your own boss, but you’re not in this alone. Whether you need mentorship, training, online support, or a high-five (virtual or IRL), Beautycounter is here for you, always.

    Learn More

    Let's Do This

  • This is Why

    Since we’ve launched, tens of thousands of Beautycounter Consultants have joined our movement. There are endless reasons driving Consultants to do this important work. Some have battled illnesses and became educators about using safer products. Others are interested in earning extra money for their families while expressing their passion for safer beauty. And some are inspired by our advocacy work in Washington D.C. All of our Consultants share a common goal of getting safer products into the hands of everyone. Your “why” is sure to be totally unique as well.
  • Meet our Community

    Dr. Steph Walker

    Nashville, TN-based neonatologist, mother, proud recipient of three Ivy League degrees

    “I don’t need another job—I do this because I care about my community and seeing women win. It’s transformative. I knew that it was going to be a great business opportunity. I knew that we had the potential to impact communities, from an education standpoint. But I did not anticipate the friends, the comradery—I didn’t realize that after three and a half years in the business, I would be having fun.”
  • How it Works


    Our story is unique and is best told person-to-person. That’s why it is the perfect introduction to Beautycounter’s mission and the rewards of being a Consultant. Curate your own sampling of favorite products and share with anyone that would be interested in safer beauty.


    A Beautycounter Pop Up is more than a party – it’s an opportunity. Gather friends to sample our safer products and discuss safer, better beauty. It’s the best way to further our mission, build your business, and have some fun. Ask a friend or colleague to host for you, and he or she will earn their own perks.


    When you enroll as a Consultant, you will receive a personal website through which all sales will be directly attributed to you. This makes it easy to share your favorite products and our mission. It couldn’t be easier.
  • We work with you, so you can work with us


    And all the tools you need to run a successful business.


    From experienced Consultants who will help your business reach its full potential.


    Freedom to work when it works for you.
  • Getting Started

    The way you build your business is an entirely personal decision. Some Consultants have made Beautycounter a full-time career, while others work only a few hours a week. No matter how deeply you decide to dive in, we will be here to help you from the moment you enroll. Take these first few steps to set yourself up for success.
  • Step 1

    Purchase the Starter Kit for $98 (required)

    • Personalized Website
    • Access to your back office (Behind the Counter)
    • Customized Training platform
    • Two hero products
  • Step 2

    Let's Talk Products

    We’ve curated our most popular products into four Starter Sets. Each one is offered at a deep savings so you can start sharing our assortment with your friends and family. Choose what’s best for you, or work with your Mentor to select one that fits your needs.

    Skin Care

    SkinCareBasics 03062019 copy


    $472 Total Value 40% Savings


    Countermatch and Countercontrol Collections + No. 1 Brightening Facial Oil, Countermatch Sampler Pack (12-pack), and Countercontrol Sampler Pack (12-pack).

    SkinCareBestSellers 03062019 copy


    $969 Total Value 42% Savings


    The Skin-Care Basics, plus Rejuvenating Collection, Cleansing Balm, No. 3 Balancing Facial Mask, Rejuvenating Sampler Pack (12-pack).

    SkinCareDeluxe 03062019 copy


    $1,350 Total Value 44% Savings


    The Skin-Care Best-Sellers, plus Overnight Resurfacing Peel, Charcoal Cleansing Bar, Instant Eye Makeup Remover, Body Wash in Citrus Mimosa, Hydrating Body Lotion in Citrus Mimosa, Body Butter in Citrus Mimosa, Body Oil in Citrus Rosemary, Countermatch Adaptive Body Moisturizer, Sugar Body Scrub in Lemongrass, Overnight Resurfacing Peel Packettes (20-pack), Cleansing Balm Packettes (10-pack).

    Counterman Starter Set-330x226-AC


    $221 Total Value 40% Savings


    Counterman Collection + Counterman Sampler Pack (12-pack).

  • What is a Beautycounter consultant?
    Someone who has decided to join Beautycounter with the intention of building a business through selling our products and/or building a team.
    How do I sign up to sell Beautycounter?
    Anyone interested in becoming a Consultant can sign up by going to and selecting “Join Now” to enroll.
    How much does it cost to become a Consultant?
    Your initial $98 investment includes an Enrollment Kit, which includes a Personalized Website, access to your back office (Behind the Counter), customized training platform and everything else you need to start your business strong.
    Do Consultants have to pay any additional fees?
    There is a $50 Business-Builder renewal fee that is auto-billed annually on every Consultant’s anniversary date. This fee pays for back-office support tools including but not limited to the Consultant’s Personal Website, business reports, tracking tools, and more.
    What are the benefits of becoming a Beautycounter Consultant?
    Beautycounter Consultants enjoy many benefits, including the ability to purchase products at a 25% savings. The Career Plan pays up to 35% commission on retail sales and enables Consultants to earn bonuses and override commissions based on sales and recruiting requirements. Consultants also have the ability to earn special incentives, including trips, exclusive Beautycounter items, and access to invitation-only events. Want to learn more? Connect with a Consultant.
    What happens after I register to become a Consultant?
    Once your Consultant Application and Agreement has been accepted, you will be sent a confirmation email and access to your Personal Website.
    How do I make money as a Beautycounter Consultant?
    You make money by selling Beautycounter products to your friends, family, and acquaintances through Socials, One-on-One appointments, and online. You can make up to 35% commission on each product you sell. You can also earn additional income in the form of override commissions when you recruit others to join your business.
    Do I have to sell a certain amount every month?
    Our Career Plan is a pay-for-performance plan, which means that in order to be paid each month, you will need to meet certain requirements. Consistency is essential for continued growth and business success, and it is for this reason that Beautycounter has activity requirements for all Consultants. In order to maintain active Consultant status, you must meet the following requirement: 1,200 in Qualifying Volume (QV) every six months. This amount includes your personal orders and sales to Clients and Members. Those Consultants who do not meet their six-month activity requirement will be repositioned to Band of Beauty Member status.
    Do I have to purchase or keep an inventory of products?
    No, there are no minimum purchases or inventory requirements.
    How much can I expect to earn as a Consultant?
    How much you earn is entirely up to you. Your income is directly related to the goals and commitment level that is right for you. Earnings depend on many factors and the results. To see information showing the earnings of all Beautycounter Counsultants, please refer to the Income Disclosure Statement.
    Can I sign up for Beautycounter even if I am affiliated with another direct sales company?
    If I tell friends about the business opportunity, will I earn credit?
    Yes. If you become a Beautycounter Consultant, and someone you introduce to Beautycounter decides to become a Consultant and she lists you as her Mentor when completing the registration process, she will become part of your team. When you both meet the requirements set forth in the Career Plan, you’ll receive override commissions on sales generated from Consultants on your team.
    What happens if I decide being a Consultant is not right for me?
    We are here to support you. If you begin to feel that being a Beautycounter Consultant is not right for you, please do not hesitate to share your concerns with your Mentor. Cancellation may be submitted in writing to the company at its principal business address or via email to [email protected] Also failure to renew will result in cancellation.
    Can I sign up as a Consultant if I live outside the United States and Canada?
    At this time, Beautycounter products are only available in the United States and Canada.