Beautycounter
In 2011, I learned that the US only bans 30 ingredients from personal-care products. (For context, the EU bans 1,400.) I’d never considered that the products I used on myself and my kids might not be safe. So I started Beautycounter and set out to transform the beauty industry by creating clean, high-performing skin care and makeup—while fighting to change the laws that control what can and cannot be used in products, so that everyone has access to safer beauty. By shopping with us, you’re not only making a healthier choice for yourself and your loved ones, you’re helping us change beauty forever.
In 2011, I learned that the US only bans 30 ingredients from personal-care products. (For context, the EU bans 1,400.) I’d never considered that the products I used on myself and my kids might not be safe. So I started Beautycounter and set out to transform the beauty industry by creating clean, high-performing skin care and makeup—while fighting to change the laws that control what can and cannot be used in products, so that everyone has access to safer beauty. By shopping with us, you’re not only making a healthier choice for yourself and your loved ones, you’re helping us change beauty forever.

Our Mission:

To get safer products into the hands of everyone.


Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.
There are more than 80,000 chemicals on the market today. Many don't have any safety data. This is particularly true of those used in the skin care and beauty industry.
What's worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) does not have the authority to remove harmful ingredients from the products we put on our bodies and on our kids' bodies every single day, day after day, and to make their own judgments about safety.