Products may be purchased through one of our independent Consultants and/or online at www.beautycounter.com. Want to learn more about our products? Connect with a Consultant.
What is a Beautycounter Consultant?
Someone who has decided to join Beautycounter with the intention of building a business through selling our products and/or building a team.
How can I find a consultant in my area?
Visit www.beautycounter.com and click on “Find a Consultant”. You will be asked to provide a small amount of information about yourself in order to be connected with the Beautycounter Consultant closest to you.
Do you have any stores?
Our products are sold through a direct retail model, which includes limited time strategic partnerships, some of which include: JCrew, goop and Target.
Where is Beautycounter located?
The company headquarters are in Santa Monica, California.
Product & Ingredients FAQs
Where are your products manufactured?
The majority of our products are manufactured in the United States and Italy.
Is your packaging recyclable/sustainable?
The vast majority of our product packaging, including all of our secondary packaging (cartons, shrink-wrap) and shipping materials (boxes, filler paper), is recyclable in most communities in North America. We do not use styrene-based (#6), PVC (#3), or polycarbonate plastics (#7), which are usually not recyclable and are known to include toxic chemicals.
We use glass bottles for some of our products, but glass can be expensive and carbon-intensive to ship. We use FSC-certified paper for all paper packaging. Every powder compact is made from recycled paper.
We have listed all primary packaging information on our product web pages so you can better understand if the materials are recyclable in your community. Plastic resin codes translate as follows: #1=PET (polyethylene terephthalate), #2=HDPE (high-density polyethylene), #4=LDPE (low-density polyethylene), #5=PP (polypropylene). PET, LDPE, and HDPE are widely recycled in the United States, but check with your municipality/local recycling program, or use the recycle search on Earth911.com.
In addition to the above commitments, we are researching the life cycle of some of our packaging materials and are always looking for new and improved packaging options that fit our needs.
Are your products organic?
We use organic ingredients when we can. Organic ingredients are marked with an asterisk in the ingredient listing of any given product.
Are your products "natural"?
Beautycounter uses many ingredients that are certified organic, natural, or naturally derived, and we use some of the safer synthetic ingredients too. It is important to know that “organic” and “natural” do not have legal definitions in the cosmetic industry; companies can say that a product is organic when in fact there are no certified organic ingredients in it, or there are only a couple. A lot of products in the beauty aisle also make claims about health: “hypoallergenic,” “natural,” or “doctor-approved” may come to mind. Unfortunately, a lot of these terms are meaningless.
Are your products nut-free?
Many of our products are free of nuts or nut oils. However, we cannot guarantee that our products were made in a nut-free facility. As always, we encourage our customers who have allergies to consult a doctor before using any product.
Tree-nut oils used in our products include:
Macademia Ternifolia Seed Oil
Sweet Almond Oil
Prunus Domesticus (Plum) Seed Oil
Are your products gluten-free?
Most of our products are formulated without ingredients that may contain gluten, a protein found primarily in wheat and other grains. However, some of our products contain ingredients derived from wheat or rye.
Additionally, several of our products contain sodium hyaluronate, a natural polymer created through bacterial fermentation of synthetic or wheat-derived peptides and glucose. Although some of our sources of sodium hyaluronate are derived from wheat, the gluten protein is not found in the final ingredient.
Please consult the list below for ingredients and products that may contain gluten. Our products cannot be certified as gluten-free because our current manufacturing partners do not have certified gluten-free facilities.
As always, before using any product, we encourage customers who have allergies to consult a doctor.
Products with these ingredients may contain gluten:
Sodium Hyaluronate/Hydrolyzed Hyaluronic Acid
Rye Seed Extract
Hydrolyzed Wheat Starch
Hydrolyzed Wheat Protein
Do your products contain soy?
Many of our products do contain ingredients derived from soy. These ingredients serve important functions within our formulas. As always, we recommend that people with soy allergies or sensitivities consult a physician.
Ingredients used in our products that may be derived from soy include:
Baby soothing oil contains Tocopherol from a synthetic source and does not contain soy derivatives.
Are your products vegan?
Most of our products do not contain ingredients sourced from animals such as musk’s, oils, egg and milk derived ingredients.
Beautycounter's Peppermint Balm Lip Conditioner & Calendula Balm Lip Conditioner contains lanolin, a wax derived from sheep's wool. Lanolin is boiled out of wool that has already been sheared and then filtered, therefore no sheep are harmed in the production of lanolin. Our product formulators felt that lanolin was a safer ingredient that would impart the rich hydration and the feel/slip that we were looking for in the Lip Conditioner. Lanolin also has anti-bacterial properties and is a water repellent. We use high quality lanolin from sheep in Australia and New Zealand.
We use carmine as a red colorant in some of our color products. Carmine is a rich pigment that comes from crushed beetle shells. It has been used for hundreds of years, and is considered safer than some synthetic reds.
We use beeswax in some of our products and hope to establish relationships with US beekeepers dedicated to keeping bee populations healthy.
As always, we encourage our customers who have allergies to consult a doctor before using any product.
Products are NOT vegan if they contain:
Cera Alba/Beeswax/Polyglyceryl-3 Beeswax
Carmine (CI 75470)
Hydrogenated Fish Oil/Synthetic Japan Wax
Are your products GMO free?
Not always. We don’t want to use genetically modified organisms (GMOs), and we give preference to non-GMO ingredients whenever we can. But we cannot say with certainty that we are altogether GMO-free.
In many cases, we are not able to get our hands on a certification one way or another; in other cases, we may decide to use an ingredient that is likely not GMO-free. Here is an example: A functional ingredient derived from corn is needed for performance, is safer than toxic alternatives many other brands are using, and is affordable, but it may not have GMO-free certification. Should we not use this ingredient because it is probably made from a GMO feedstock (corn often being genetically modified) and instead use one that doesn’t work as well or is harmful to health or makes our products cost-prohibitive? We don’t think so. But should we keep asking our suppliers for a version of that ingredient that is GMO-free? Yes, totally, and we are.
Are your products petrochemical free?
No. Beautycounter does not use petrochemical ingredients that are linked to health concerns, including sodium laureth sulfate, polyethylene glycol (PEG), propylene glycol, petrolatum, toluene, MEA, DEA or TEA.
There are some safer ingredients that are derived from oil, and the majority of plant-derived ingredients have at one point been processed using other chemical ingredients that are derived from oil (though those processing ingredients are not left in the final products). This is why we do not make the claim that we are free of petrochemicals across the board.
An example of a petrochemical that we might use is a silicone or an alcohol, which can serve important functions such as increasing the “slip” of a makeup product like tinted moisturizer or detangling hair in conditioner.
Beautycounter uses our Ingredient Selection Process to assess the safety of each and every potential ingredient in our products, whether the ingredient is found in nature or lab-made. Lab-made ingredients are often derived from petroleum or mineral sources.
Are your products preservative free?
No. Companies must use preservatives in any cosmetic product that contains water or aloe to prevent the product from becoming adulterated; preservatives are needed for safety and performance.
Beautycounter screens every ingredient for safety. We look for data on important health endpoints like cancer, cell damage, reproductive toxicity, and skin irritation. One of the toughest kinds of ingredients to screen is preservatives. Because they are meant to kill bacteria, mold, and/or yeast, they may also be toxic in some concentrations to other life forms.
While formulating our skin care line, we tested several types of preservatives (none that are on our “Never List”) before settling on the preservatives that we now use. We chose options that are effective in very small concentrations, and we use different preservatives for different products because of performance (e.g., sodium might work well on its own in one product, but not in another, so we may use phenoxyethanol or potassium sorbate instead).
We use the smallest amount of preservatives that can get the job done, and we’re on a continuous quest to find even better, safer preservative options (including natural preservatives, new packaging that reduces the amount of air in the bottle, etc).
See our Ingredient Selection Process for more information.
What preservatives do you use?
Here is the list of preservatives and preservative boosters (not counting antioxidants) that we are currently using in our products: Caprylhydroxamic acid, ethylhexylglycerin, gluconolactone, phenoxyethanol, salicylic acid, potassium sorbate, sodium benzoate, and chlorphenesin. The use percentage ranges from 0.01 to 2%, depending on the ingredient and product.
Here is the list of the preservatives that we never formulate with:
Parabens, Japanese honeysuckle extract, methylisothiazolinone, methylchloroisothiazolinone, or formaldehyde-releasers (i.e. quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, polyoxymethylene urea, sodium hydroxymethylglycinate, or bromopol).
Companies must use preservatives in any cosmetic product that contains water to ensure that potentially harmful microbial growth (i.e. bacteria, yeast, or fungus) does not occur. Products without water, like our face and body oils, often do not need preservatives.
Increasingly, many cosmetic companies state that they are “preservative free,” which is an unregulated term. If there is water in the product and they are making this claim, it is likely that one of the following is occurring: a) they suggest that you keep products refrigerated and you use them quickly, b) they are risking bacteria/mold/yeast growth, or c) they are using pre-preserved raw ingredients.
Why do you use phenoxyethanol?
While formulating our skin care line, we tested several types of preservatives (none that are on our Never List or that have strong links to health concerns, of course) before landing on the preservatives that we did. We chose options that are effective in very small concentrations, and we use different preservatives for different products because of performance (e.g. sodium benzoate might work well on its own in one product but not in another, so we may use phenoxyethanol or potassium sorbate).
We use the smallest amount of preservatives that still get the job done, and we’re on a continuous quest to find even better, safer preservative options (including natural preservatives, new packaging that reduces the amount of air in the bottle, etc).
We make sure that we formulate our products to comply with the regulatory requirements both in the European Union and in Canada. With respect to phenoxyethanol, the percentages we use vary by product, but we make it a point to keep the levels below 1% in any given product, as outlined by the E.U. guidelines.
As for the shelf life, each product features an image of a container with a number on it—this indicates the shelf life. Most products have a 12-month shelf life, as long as the product is properly stored.
Why do you use dimethicone?
Dimethicone is a linear silicone that we use primarily to enhance the texture and spreadability of our liquid color cosmetics on the skin. Rigorous scientific analyses have shown no evidence of toxicity to humans, as it is a large molecule that sits on the skin or hair (rather than being absorbed). After reviewing a comprehensive toxicological review of the ingredient (which Beautycounter commissioned before we decided whether we’d use this ingredient), we believe it is safe for use in cosmetics. Linear silicones are completely different from cyclic silicones, known as cyclosiloxanes, some of which have been shown to be possibly carcinogenic, exhibit hormone activity, and be environmentally persistent. These cyclosiloxanes are on our Never List.
Why do you use sustainable palm oil?
Palm oil is the most used and demanded vegetable oil in the world and is commonly used in the cosmetic industry. It’s produced on plantations, which often involve unsustainable practices that contribute to greenhouse gases, habitat destruction, and mistreatment of workers. Only a handful of our products contain palm oil, but many of them contain palm derivatives.
Our goal is to source only certified RSPO (Roundtable on Sustainable Palm Oil) palm and palm-derived ingredients. Palm oil isn’t going anywhere, and alternatives to palm oil such as rapeseed and soybean (vegetable oil) could threaten the environment even more because they require more land, pesticides, and fertilizers than palm and do not yield as much oil. We believe the solution is to join the movement to push the palm oil industry to utilize more sustainable practices.
Why do you use salicylic acid?
Our Purifying Charcoal Mask contains less than 0.5% salicylic acid, as at this low level it helps to gently unclog pores.
Although no medical studies have been conducted on the topical use of salicylic acid during pregnancy, it is generally medically advised to abstain from using skin care products that contain more than 2% salicylic acid during pregnancy out of an abundance of precaution. Also, a number of large studies have been published in which researchers examined the outcomes of women who had taken low-dose acetylsalicylic acid orally during pregnancy and there was no increase in the baseline risk of adverse events, such as major malformations, preterm birth, or low birth weight.
Beautycounter screens every single ingredient for safety, and we take the concentration and route of exposure into account when selecting ingredients. We are committed to full disclosure of the ingredients in our products so that the consumer can make the best, most informed choices for their health. As always, we advise that you consult your physician about any specific ingredient concerns before using any product.
Are your products hypoallergenic?
Beautycounter products have been designed and formulated to not clog pores or irritate the skin but still be effective on the most sensitive skin. We have all our products thoroughly tested by third-party companies to ensure that they pass the industry standards for skin/eye irritation and sensitization potential. The Beautycounter package will not state “hypoallergenic” due to the fact that “hypoallergenicity” is an unregulated marketing claim designed by certain large mass brands. According to the FDA, there are no federal standards or definitions that govern the use of the term “hypoallergenic,” and manufacturers of cosmetics labeled as such are not required to submit substantiation of their hypoallergenicity claims to the FDA.
Do you test products on animals?
Beautycounter takes the safety of the environment and animals very seriously. None of our products or ingredients are tested on animals at any stage in the product development process, nor do we ask our contract manufacturers to conduct animal testing. To ensure compliance in our supply chain, we require documentation of no animal testing from each supplier we source our raw materials (ingredients) from.
How do you choose the colorants in your cosmetics?
Increasingly, people are questioning the use of colorants in food and cosmetics, and in general, we think that there is good reason for that. Some colorants are linked to health issues, and many are overused.
We don’t think that food or beverages should be dyed or that skin care products like lotions need to be tinted. In making our color cosmetics—products created for the sole purpose of bringing color to the skin—we explored using only natural colorants (minerals, carmine, vegetable powders). In order to achieve our high-performance standards and adhere to our strict limits for background heavy metal contamination, we feel that we need to use both natural colorants and synthetics in some products at this time. We choose the safest synthetics available for the given product and test for heavy metals.
Studies indicating that certain synthetic colorants may be linked to health problems are usually looking at food-additive dyes that are directly ingested. The studies also use larger amounts of the colorants than we’d use and that anyone would ingest by using cosmetics. That being said, we’re very cautious about the ingredients we select, and we avoid colorants with known or strong links to health issues, especially if there is an indication that small amounts may be an issue.
If a person would like to avoid synthetic colorants in makeup, we think that’s fine—people should be informed and empowered to read labels and make their own decisions. But using only natural colorants doesn’t guarantee that products are without potential safety implications.
Why does Beautycounter talk so much about safety?
Chemicals that can cause cancer, reproductive harm, and other serious health issues are not banned in the United States from the skin care and color cosmetic products that people use every day, day after day, and companies are free to make their own judgments about safety. Cosmetics are just one route of exposure to toxic chemicals, but it is one that Beautycounter can do something about. Our team researches the safety of each potential ingredient to ensure that we’re making the safest high-performing products that we can. Learn more about Beautycounter's commitment to safety here.
What are the government's current laws regarding safety?
Right now, few chemicals are banned in the United States, and it’s up to companies to screen their own ingredients for safety.
What is Beautycounter's ingredient selection process?
Our five-step Ingredient Selection Process sets us apart from others in the beauty industry. The first step of the process is “Ban Intentionally.” At Beautycounter, we’ve committed to a health and safety standard that goes well beyond what is legally required in the United States. Our “Never List” is made up of more than 1,500 questionable or harmful chemicals we never use as ingredients. This includes the 1,400-plus chemicals banned or restricted in personal care products by the European Union, plus additional chemicals where information screened by Beautycounter indicates a cause for concern. This “Never List” is robust, but we go even further. The second step is to conduct safety assessments on every single ingredient we consider for inclusion in our products and prohibit the use of ingredients that do not meet our higher health and safety standard.
Learn more about our Ingredient Selection Process here.
What if a potentially harmful ingredient isn't on your "Never List"?
We put every potential ingredient through our Ingredient Selection Process. This includes a step to screen information that helps us identify any known or suspected safety concerns, like skin irritation, links to cancer or reproductive harm, or bioaccumulation
What about those extra ingredients – like fragrances and dyes?
If we don’t need it, we don’t put it in. Every ingredient in our products has a function; nothing is used without careful consideration of its efficacy and performance. We do not dye skin care or shower products, for example—we only use colorants in our color cosmetics. We do not use masking fragrances—only natural scents made from essential oils disclosed on ingredient labels. No mysteries—just safer and cleaner ingredients with purpose.
Are all chemicals bad?
It’s important to note that chemicals across the board are not bad for us. Our body is made up of chemicals, and so is everything else, including food and water. Toxic chemicals are bad for us. Toxic means that the chemicals can harm cells or organs, cause neurological damage, and/or alter important biological systems (like the endocrine system, which regulates our hormones).
Why do you talk about transparency and ingredient disclosure?
Cosmetic products are often not labeled accurately. We believe you have the right to know, and we make our labels easy to read.
Does Beautycounter test every ingredient?
Regarding our commitment to ingredient safety, it is important to differentiate between ingredient screening and testing. Through our strict Ingredient Selection Process, we perform a hazard and risk assessment on every ingredient we consider for inclusion in our formulas. We review up-to-date authoritative lists (such as global regulatory standards) and scientific research for evidence of human health and ecological hazard for each ingredient. Specific hazards we assess include carcinogenicity, developmental toxicity, mutagenicity, allergenicity, and potential hormone disruption to name a few.
Therefore, any information that we acquire on certain hazards that requires animal testing (such as carcinogenicity) is obtained through publicly available research data from regulatory agencies. Beautycounter does not test our products on animals, nor do we ask others to do so. We do not believe that finished personal care/cosmetic products should be ever tested on animals, but we will not disregard data that has been previously generated on specific ingredient safety that can provide critical guidance for the overall safety of an ingredient.
It is important to remember that heavy metals are natural elements, and although there are several heavy metals that are essential nutrients (such as iron or zinc) or harmless, there are heavy metals that can be very toxic to the human body at very low levels of exposure (such as lead or mercury). Heavy metals can make their way into cosmetics through minerals, clays, and both natural and synthetic colorants, and it is difficult to assess the potential human health risk by screening alone.
To ensure that our products pass our strict heavy metal standards, we test every batch of our color cosmetics for heavy metals prior to bringing the product to market. We understand that there are data gaps with both natural and synthetic colorants, and we are constantly reviewing updated regulatory safety standards where they exist (from the European Union, Canada, etc.) to refine our strict heavy metal limits. We advocate for smart, health-protective research and will continue to review available data and improve our products based on new findings and ingredient innovation.
What is your policy on heavy metals?
Heavy metals are elements that occur naturally in the earth but become concentrated and widely distributed in the environment via human activities like mining and manufacturing. (This is one of many reasons we often share the idea that just because an ingredient is natural, that doesn’t always mean it’s “safe.”) As a result of the manufacturing process of raw materials, we’re exposed to heavy metals, usually in very small amounts measured in parts per million (ppm).
Some heavy metals, like lead, arsenic, cadmium, and mercury, may cause organ damage and are classified as possible or known human carcinogens by the International Agency for Research on Cancer, but the severity of their effects depend on factors like dose, route of exposure, and age at exposure. Heavy metals can make their way into cosmetics through minerals, clays, and both natural and synthetic colorants and it is difficult to assess the potential human health risk by screening alone.
We needed to define our own allowable limits of heavy metal levels in order to institute a standard that would be mindful of consumers’ health and keep this issue front and center for suppliers, formulators, and our company.
So, in the absence of U.S. governmental guidance, we have set our allowable limits at or below the strictest international guidance on acceptable trace levels of heavy metal impurities in cosmetics, using the most up-to-date scientific evidence to inform our standards.
That means that Beautycounter is testing all of our color cosmetics for heavy metals and doing our best to reach “non-detectable” heavy metal limits when possible, while always keeping them within our health-protective company standards. We may not always have the control we’d prefer, but we are doing our best and keeping our customers informed every step of the way.
Are your products safe for use during pregnancy & nursing?
Yes. All of Beautycounter’s products are safe to use during pregnancy and nursing. We screen every ingredient for safety, keeping those especially vulnerable—like pregnant women and babies—in mind.
If you have specific medical concerns, we always advise consulting a physician.
What is a Beautycounter consultant?
Someone who has decided to join Beautycounter with the intention of building a business through selling our products and/or building a team.
How do I sign up to sell Beautycounter?
Anyone interested in becoming a Consultant can sign up by going to beautycounter.com/join and selecting “Join Now” to enroll.
How much does it cost to become a Consultant?
Your initial $98 investment includes an Enrollment Kit, which includes a Personalized Website, access to your back office (Behind the Counter), customized training platform and everything else you need to start your business strong.
Do Consultants have to pay any additional fees?
There is a $50 Business-Builder renewal fee that is auto-billed annually on every Consultant’s anniversary date. This fee pays for back-office support tools including but not limited to the Consultant’s Personal Website, business reports, tracking tools, and more.
What are the benefits of becoming a Beautycounter Consultant?
Beautycounter Consultants enjoy many benefits, including the ability to purchase products at a 25% savings. The Career Plan pays up to 35% commission on retail sales and enables Consultants to earn bonuses and override commissions based on sales and recruiting requirements. Consultants also have the ability to earn special incentives, including trips, exclusive Beautycounter items, and access to invitation-only events. Want to learn more? Connect with a Consultant.
What happens after I register to become a Consultant?
Once your Consultant Application and Agreement has been accepted, you will be sent a confirmation email and access to your Personal Website.
How do I make money as a Beautycounter Consultant?
You make money by selling Beautycounter products to your friends, family, and acquaintances through Socials, One-on-One appointments, and online. You can make up to 35% commission on each product you sell. You can also earn additional income in the form of override commissions when you recruit others to join your business.
Do I have to sell a certain amount every month?
Our Career Plan is a pay-for-performance plan, which means that in order to be paid each month, you will need to meet certain requirements. Consistency is essential for continued growth and business success, and it is for this reason that Beautycounter has activity requirements for all Consultants. In order to maintain active Consultant status, you must meet the following requirement: 1,200 in Qualifying Volume (QV) every six months. This amount includes your personal orders and sales to Clients and Members. Those Consultants who do not meet their six-month activity requirement will be repositioned to Band of Beauty Member status.
Do I have to purchase or keep an inventory of products?
No, there are no minimum purchases or inventory requirements.
How much can I expect to earn as a Consultant?
How much you earn is entirely up to you. Your income is directly related to the goals and commitment level that is right for you. Earnings depend on many factors and the results. To see information showing the earnings of all Beautycounter Counsultants, please refer to the Income Disclosure Statement.
Can I sign up for Beautycounter even if I am affiliated with another direct sales company?
If I tell friends about the business opportunity, will I earn credit?
Yes. If you become a Beautycounter Consultant, and someone you introduce to Beautycounter decides to become a Consultant and she lists you as her Mentor when completing the registration process, she will become part of your team. When you both meet the requirements set forth in the Career Plan, you’ll receive override commissions on sales generated from Consultants on your team.
What happens if I decide being a Consultant is not right for me?
We are here to support you. If you begin to feel that being a Beautycounter Consultant is not right for you, please do not hesitate to share your concerns with your Mentor. Cancellation may be submitted in writing to the company at its principal business address or via email to firstname.lastname@example.org. Also failure to renew will result in cancellation.
Can I sign up as a Consultant if I live outside the United States and Canada?
At this time, Beautycounter products are only available in the United States and Canada.
Product Credit FAQs
How can I check how much Product Credit I have available?
To check how much Product Credit you have available, please take the following steps:
1. Go to Beautycounter.com and sign into your account.
2. On the My Dashboard page your balance is displayed under Current Reward Balance, along with the credit expiration date.
How am I notified when my Product Credit expires?
You will receive two emails notifying you that your Product Credit will expire. The emails are sent as follows:
1. 10 days prior to the expiration date you will receive an email notifying you that your Product Credit will expire.
2. 1 day prior to your expiration date you will receive your second email notifying you that your Product Credit will expire.
Can Product Credit be redeemed on all products?
Yes. You can use your Product Credit for any Beautycounter products. However, Product Credit cannot be used on the Band of Beauty Member Enrollment fee or the Beautycounter Consultant Enrollment fee. Product Credit does not cover shipping or taxes.
Can Product Credit be redeemed with a promotion?
Yes. Product Credit can be applied to promotional offers.
If I host a social, can I use Product Credit towards my host rewards?
No. Product Credit cannot be used on Host Rewards.
Do I have to spend all of my Product Credit on one order?
No. You can use any amount of your Product Credit on the subtotal of an order. The remaining Product Credit balance in your account will expire on the original expiration date unless you accrue more Product Credit in which it will then extend an additional 60 days.
If I made a purchase using Product Credit and return it, how will I be refunded?
If you paid for your order using a combination of Product Credit and other forms of payment, the Product Credit portion will be refunded first, and goes back into your Beautycounter account. This Product Credit will have a new 60-day expiration date. Any remaining funds to be refunded will be returned to the form of payment used.
Can I use Product Credit in a Social?
Yes. Product Credit can be used when placing an order online through Beautycounter.com and you shop through the Social.
Are there any exceptions for Product Credit expirations?
Unfortunately, there are no exceptions for expired Product Credit.