What We Mean By Clean

We're leading the charge for a safer future for all.

Since our first product launch in 2013, we’ve been creating the gold standard for safety in the personal-care industry. How? First, we omit 1,800+ questionable ingredients in our formulations that are currently used in the industry—we call this The Never List™. Instead, we use an ever-evolving toolbox of clean, more sustainable ingredients that have been screened by our safety and sustainability experts to create innovative formulas that deliver results—safely.

Beautycounter's Blueprint for Clean

New standards in transparency

But it’s not enough to only create safer products, which is why we’re setting the highest bar in the industry for safety. We’ve rolled out 12 safety standards that our formulas and manufacturing partners must adhere to—if not, it’s a hard no.