This Time, It's Personal

It All Starts With You

Our mission is to get safer products in the hands of everyone.
  • When You Join Beautycounter

    Help Lead a Movement

    Our mission is to get safer products into the hands of everyone- and everyone means everyone. We fulfill this mission by creating products that blend safety and high performance, and are committed to our rigorous ingredient safety standards. We also advocate tirelessly on the national stage for greater transparency and regulation in the beauty industry.

    Unlock Real Potential

    Make money while you make a difference. Yes, contributing to the better beauty movement is rewarding in itself. But when you join Beautycounter, you also have the opportunity to create significant income. As a Consultant, you can earn up to 35% retail commission from personal sales, and your earning potential increases as you build your team.

    Share Safer Beauty

    We created a five-step ingredient selection process to ensure our products are as safe as possible. As part of this process, we rigorously screen all potential ingredients for safety and prohibit the use of 1,500+ questionable or harmful ingredients when formulating our products, which you’ll find on The Never List™️.

    Succeed as a Team

    Align with our mission and become part of a supportive community that embodies purpose, integrity, and transparency. Receive support, guidance, and insight from experienced Consultants who will help your business reach its full potential.

    Learn More

    When You Join Beautycounter

  • Join Us Because

    Ashley Insana

    Survivor, Mother, Consultant

    Beautycounter has given me “Myself” back! Yes, it has given me freedom to work when I want on my own time, but the confidence is amazing! I am empowered within my community as a business woman, but also as an educator. That is a gift that should not be taken lightly.
  • How it Works


    Our story is unique and is best told person-to-person. That’s why it is the perfect introduction to Beautycounter’s mission and the rewards of being a Consultant. Curate your own sampling of favorite products and share with anyone that would be interested in safer beauty.


    A Beautycounter Social is more than a party – it’s an opportunity. Gather friends to sample our safer products and discuss safer, better beauty. It’s the best way to further our mission, build your business, and have some fun. Ask a friend or colleague to host for you, and he or she will earn their own perks.


    When you enroll as a Consultant, you will receive a personal website through which all sales will be directly attributed to you. This makes it easy to share your favorite products and our mission. It couldn’t be easier.
  • We work with you, so you can work with us


    And all the tools you need to run a successful business.


    From experienced Consultants who will help your business reach its full potential.


    Freedom to work when it works for you.
  • Getting Started

    The way you build your business is an entirely personal decision. Some Consultants have made Beautycounter a full-time career, while others work only a few hours a week. No matter how deeply you decide to dive in, we will be here to help you from the moment you enroll. Take these first few steps to set yourself up for success.
  • Step 1

    Purchase the Starter Kit for $98 (required)

    • Personalized Website
    • Access to your back office (Behind the Counter)
    • Customized Training platform
    • Two hero products
  • Step 2

    Let's Talk Products

    We’ve curated our most popular products into six Starter Sets. Each one is offered at a deep savings so you can start sharing our assortment with your friends and family. Choose what’s best for you, or work with your Mentor to select one that fits your needs.

    Skin Care

  • This is Why

    Since we’ve launched, tens of thousands of Beautycounter Consultants have joined our movement. There are endless reasons driving Consultants to do this important work. Some have battled illnesses and became educators about using safer products. Others are interested in earning extra money for their families while expressing their passion for safer beauty. And some are inspired by our advocacy work in Washington D.C. All of our Consultants share a common goal of getting safer products into the hands of everyone. Your “why” is sure to be totally unique as well.
  • What is a Beautycounter consultant?
    Someone who has decided to join Beautycounter with the intention of building a business through selling our products and/or building a team.
    How do I sign up to sell Beautycounter?
    Anyone interested in becoming a Consultant can sign up by going to and selecting “Join Now” to enroll.
    How much does it cost to become a Consultant?
    Your initial $98 investment includes an Enrollment Kit, which includes a Personalized Website, access to your back office (Behind the Counter), customized training platform and everything else you need to start your business strong.
    Do Consultants have to pay any additional fees?
    There is a $50 Business-Builder renewal fee that is auto-billed annually on every Consultant’s anniversary date. This fee pays for back-office support tools including but not limited to the Consultant’s Personal Website, business reports, tracking tools, and more.
    What are the benefits of becoming a Beautycounter Consultant?
    Beautycounter Consultants enjoy many benefits, including the ability to purchase products at a 25% savings. The Career Plan pays up to 35% commission on retail sales and enables Consultants to earn bonuses and override commissions based on sales and recruiting requirements. Consultants also have the ability to earn special incentives, including trips, exclusive Beautycounter items, and access to invitation-only events. Want to learn more? Connect with a Consultant.
    What happens after I register to become a Consultant?
    Once your Consultant Application and Agreement has been accepted, you will be sent a confirmation email and access to your Personal Website.
    How do I make money as a Beautycounter Consultant?
    You make money by selling Beautycounter products to your friends, family, and acquaintances through Socials, One-on-One appointments, and online. You can make up to 35% commission on each product you sell. You can also earn additional income in the form of override commissions when you recruit others to join your business.
    Do I have to sell a certain amount every month?
    Our Career Plan is a pay-for-performance plan, which means that in order to be paid each month, you will need to meet certain requirements. Consistency is essential for continued growth and business success, and it is for this reason that Beautycounter has activity requirements for all Consultants. In order to maintain active Consultant status, you must meet the following requirement: 1,200 in Qualifying Volume (QV) every six months. This amount includes your personal orders and sales to Clients and Members. Those Consultants who do not meet their six-month activity requirement will be repositioned to Band of Beauty Member status.
    Do I have to purchase or keep an inventory of products?
    No, there are no minimum purchases or inventory requirements.
    How much can I expect to earn as a Consultant?
    How much you earn is entirely up to you. Your income is directly related to the goals and commitment level that is right for you. Earnings depend on many factors and the results. To see information showing the earnings of all Beautycounter Counsultants, please refer to the Income Disclosure Statement.
    Can I sign up for Beautycounter even if I am affiliated with another direct sales company?
    If I tell friends about the business opportunity, will I earn credit?
    Yes. If you become a Beautycounter Consultant, and someone you introduce to Beautycounter decides to become a Consultant and she lists you as her Mentor when completing the registration process, she will become part of your team. When you both meet the requirements set forth in the Career Plan, you’ll receive override commissions on sales generated from Consultants on your team.
    What happens if I decide being a Consultant is not right for me?
    We are here to support you. If you begin to feel that being a Beautycounter Consultant is not right for you, please do not hesitate to share your concerns with your Mentor. Cancellation may be submitted in writing to the company at its principal business address or via email to Also failure to renew will result in cancellation.
    Can I sign up as a Consultant if I live outside the United States and Canada?
    At this time, Beautycounter products are only available in the United States and Canada.