Since our first product launched in 2013, we’ve been creating the gold standard for safety in the personal care industry. The Never List™
is our north star, consisting of 1,500 questionable ingredients that are prohibited from our formulations. Other beauty brands stop at their version of a banned list; but what sets Beautycounter apart is the way we exceed expectations. Our Five-Step Ingredient Selection Process
is unparalleled: each and every ingredient
is screened and assessed against 23 safety endpoints.