The Never Listâ„¢ is made up of approximately 1,500 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union.
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Screen Rigorously
Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.
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Learn Constantly
There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.
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Source Responsibly
We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived. We do not test on animals.
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Share Transparently
Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Beautycounter.com.
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Our Ingredient Selection Process
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Ban Intentionally
The Never Listâ„¢ is made up of approximately 1,500 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union.
+
Screen Rigorously
Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.
+
Learn Constantly
There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.
+
Source Responsibly
We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived. We do not test on animals.
+
Share Transparently
Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Beautycounter.com.