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Makeup. No Secrets Added.

A safer, high-performance line of lip colors, foundations, bronzers and more. Beauty should do no harm.
HomeMakeup
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Safer Makeup
Beauty should do no harm. Our collection of safer makeup is game-changing, and features foundation, powders, blush, eye shadow, eye liner, highlighter, bronzer, palettes, tinted moisturizer, concealer, mascara, brow pencils, lipstick, lip gloss, makeup remover, makeup brushes, and more. If you’re into skincare, we also have a complete collection of innovative products that hydrate and nourish.
Clean Beauty
Makeup should be good for you—in every way. We create safer, high-performing products without harmful or questionable ingredients, so you can feel confident in your daily routine. Visit The Never List™️ for a glimpse at the harmful and questionable ingredients we prohibit from use in our products. We always choose the best ingredients that meet our industry-leading safety standards.