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    Our Ingredient Selection Process

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    Our Ingredient Selection Process

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    Ban Intentionally

    The Never List™ is made up of approximately 1,500 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union.
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    Screen Rigorously

    Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.
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    Learn Constantly

    There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.
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    Source Responsibly

    We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived. We do not test on animals.
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    Share Transparently

    Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on Beautycounter.com.