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Let's talk transparency.

We believe clear information is one of the most important factors in any purchasing decision. You can feel confident knowing that we share the fragrances, flavors, and preservatives we formulate with. To read more on what transparency means to Beautycounter, you can read our recent blog post here.

Our Ingredient Selection Process

Beautycounter Ingredient Selection

Ban Intentionally

The Never List ™ is made up of approximately 1,500 harmful or questionable ingredients we prohibit from our product formulations, including the nearly 1,400 ingredients banned in the European Union.

Screen Rigorously

Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.

Learn Constantly

There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.

Source Responsibly

We choose the best organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived.

Share Transparently

Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on

Health and Safety Achievements

Beautycounter received the highest score in the Chemical Footprint Project's inaugural survey in 2016. We are proud to be among 24 pioneering businesses both small (millions in annual revenue) and large (tens of billions in annual revenue) to have their chemical management practices closely examined.

Similar to carbon footprinting, the project applies clear and consistent metrics for benchmarking companies. Scores are based on a company's efforts to reduce and replace the use of harmful chemicals with safer alternatives, and to disclose this work. Our top score demonstrates to companies worldwide that it's possible to find safer ingredients to grow a business. It brings us a step closer to moving the market in a better direction.