The Clean Revolution Continues

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favorite formula
All Bright Vitamin C Serum – 30 ml / 1 fl. oz. All Bright Vitamin C Serum
All Bright Vitamin C Serum

Powered by two ultra-stable forms of vitamin C to deliver instant luminosity and a renewed glow.

$89
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New
Countertime Retinatural+ Advanced Super Serum – 30 ml / 1 fl. oz. Countertime Retinatural+ Advanced Super Serum
Countertime Retinatural+ Advanced Super Serum

Formulated with powerful ingredients at maximum functional levels to visibly firm and revive the look of skin.

$89
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New
Counterglow Hyaluronic Moisture Mist – 75 ml / 2.54 fl. oz Counterglow Hyaluronic Moisture Mist
Counterglow Hyaluronic Moisture Mist

A dual-purpose formula that works as a toner and hydrator, delivering skin-plumping bounce and a dewy glow.

$48
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favorite formula Ships week of July 7
Dew Skin Tinted Moisturizer – No. 1 - very fair with cool undertones / 40 ml / 1.35 fl. oz.
Dew Skin Tinted Moisturizer

A luminous SPF 20 tint that delivers dewy coverage while visibly improving firmness.

$49
8 Shades
No. 1 - very fair with cool undertones
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favorite formula Ships week of July 7
Skin Twin Featherweight Foundation – Fair 110 - very fair w/ cool undertones / 30 ml / 1 fl. oz. Displays the very fair w/ cool undertones smear of Twin Featherweight Foundation 110.
Skin Twin Featherweight Foundation

Breathable, buildable coverage formulated with hyaluronic acid to visibly plump and smooth skin.

$52
27 Shades
Fair 110 - very fair w/ cool undertones
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New
Counterglow Tri-luronic Hydrating Serum – 30 ml / 1 fl. oz. Counterglow Tri-luronic Hydrating Serum
Counterglow Tri-luronic Hydrating Serum

A triple dose of hyaluronic acid delivers skin-plumping hydration that improves texture, elasticity, and bounce.

$58
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New
Counterglow Silky Skin Cleanser – 118 ml / 4 fl. oz. Counterglow Silky Skin Cleanser
Counterglow Silky Skin Cleanser

A creamy, skin-softening cleanser that dissolves makeup and impurities while replenishing hydration.

$38
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favorite formula
Clear Pore Cleanser – 150 ml / 5 fl. oz. Clear Pore Cleanser
Clear Pore Cleanser

An invigorating exfoliating cleanser, formulated to remove impurities while protecting moisture.

$36
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favorite formula
Countertime Lipid Defense Cleansing Oil – 150 ml / 5.07 fl. oz. Displays 3 drops of different sizes of the Countertime lipid defense cleansing oil.
Countertime Lipid Defense Cleansing Oil

Crafted to remove impurities while preserving barrier lipids, featuring plant-derived Retinatural™ Complex.

$56
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favorite formula
Countertime Mineral Boost Hydrating Essence – 100 ml / 3.38 fl. oz. Countertime Mineral Boost Hydrating Essence
Countertime Mineral Boost Hydrating Essence

A sophisticated blend that boosts skin’s moisture barrier for a hydrated, luminous appearance.

$59
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favorite formula
Countertime Antioxidant Soft Cream – 50 ml / 1.69 fl. oz. Displays a white droplet of countertime antioxidant soft cream.
Countertime Antioxidant Soft Cream

Formulated with plant-derived Retinatural™ Complex and nasturtium flower extract for visibly revitalized skin.

$87
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favorite formula
Countertime Tetrapeptide Supreme Cream – 50 ml / 1.69 fl. oz. Displays a white droplet of the countertime tetrapeptide supreme cream.
Countertime Tetrapeptide Supreme Cream

Featuring Retinatural™ Complex, it supports elasticity, visibly firms contours, and smooths texture – revealing well-rested, even, glowing skin.

$98
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Mission

Counter is setting the definitive standard of clean beauty for the future. Proof over promises, always moving forward.

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Conversation

We learn and progress together, as a community of people, brands, and organizations. Conversation connects us with each other and our purpose, shaping our story of change.

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PRODUCT

Real clean products are as much about the ingredients you formulate with, as those you don’t. We believe that, while safer products should feel luxurious, they shouldn’t be a luxury. Clean is for the people.

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Advocacy

Counter is a people-powered movement using commerce as an engine for meaningful change. We fight to protect what matters.

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WHAT'S IN AND WHAT'S NOT

Learn about The Never List™ & our Ingredient Philosophy

We are what we do

Discover who we are together

Make more of your story

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